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Saturday, November 27, 2010

The alchemist (quotes)


Celebrating next week THREE YEARS in the New York times Bestseller List, you find below parts of the dialogue between the shepherd boy and the Alchemist on the way to the pyramids.


"Why do we have to listen to our hearts?" the boy asked, when they had made camp that day.


"Because, wherever your heart is, that is where you'll find your treasure."


"But my heart is agitated," the boy said. "It has its dreams, it gets emotional, and it's become passionate over a woman of the desert. It asks things of me, and it keeps me from sleeping many nights, when I'm thinking about her."


"Well, that's good. Your heart is alive. Keep listening to what it has to say."


"My heart is a traitor," the boy said to the alchemist, when they had paused to rest the horses. "It doesn't want me to go on."


"That makes sense. Naturally it's afraid that, in pursuing your dream, you might lose everything you've won."


"Well, then, why should I listen to my heart?"


"Because you will never again be able to keep it quiet. Even if you pretend not to have heard what it tells you, it will always be there inside you, repeating to you what you're thinking about life and about the world."


"You mean I should listen, even if it's treasonous?"


"Treason is a blow that comes unexpectedly. If you know your heart well, it will never be able to do that to you. Because you'll know its dreams and wishes, and will know how to deal with them.


"My heart is afraid that it will have to suffer," the boy told the alchemist one night as they looked up at the moonless sky.


"Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second's encounter with God and with eternity."


"Every second of the search is an encounter with God," the boy told his heart.


"Everyone on earth has a treasure that awaits him," his heart said. "We, people's hearts, seldom say much about those treasures, because people no longer want to go in search of them. We speak of them only to children. Later, we simply let life proceed, in its own direction, toward its own fate. But, unfortunately, very few follow the path laid out for them—the path to their destinies, and to happiness. Most people see the world as a threatening place, and, because they do, the world turns out indeed, to be threatening place.


"So, we, their hearts, speak more and more softly. We never stop speaking out, but we begin to hope that our words won't be heard: we don't want people to suffer because they don't follow their hearts."


From "The Alchemist"

Published on September 18, 2010

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Welcome to the happiest place

By Dominique Dawes


 

Are you really happy? It's a question that has crossed all of our minds. Just a month prior to interviewing researcher, explorer and best-selling author Dan Buettner, I had been wrestling with this question myself.

Am I really happy?

Am I passionate about the work that I do.

Do I love my family and friends, or at least the ones I choose to keep in my small circle.

My faith is at the core of my being. And I really appreciate the little things in life:

  • a rainy Monday,
  • the color of fall (one of my favorite times of the year),
  • my morning coffee that lasts for hours,
  • that special song that sparks a memory,
  • the laughter of children — especially my niece and nephew.


 

For me it's these little things that seem to make me happy. But is that really enough?

I learned a lot from Buettner, who travelled the world in search of the keys to happiness. His new National Geographic book, "Thrive: Finding Happiness the Blue Zones Way," reveals secrets from the world's happiest people. Based on his research, these people reside in Mexico, Denmark, Singapore, and San Luis Obispo, California. And, since the majority of us do not live in those places, he comes up with the "special sauce" to happiness that we can add to our lives so that we, too, can thrive.

According to Buettner, there are six areas that we should focus on that lead to ultimate happiness:

  • Home
  • self
  • financial life
  • social life
  • workplace
  • community

Each area contributes to our overall well-being or lack thereof. Where you live, volunteering your time, connection in a faith-based community, socializing regularly, picking a fulfilling job, and choosing the right mate are all important factors in finding happiness, no matter where you live.

One thing I'm personally going to work on: Spending money on experiences and not on things.

I am not a shopaholic or anything, but I have not invested much money on experiences. So I've signed up for a pottery class, tae kwon do lessons, a knit-and-crochet workshop, a knife-cutting session at a culinary school, and I am thinking about booking myself on a two-week-long African safari.

And what are you going to do to live a happier life?

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How Spammers Fool Rule-based and Signature-Based Spam Filters

Author: Paul Judge, CTO, CipherTrust, Inc.

Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. The increasing sophistication of spam tools coupled with the increasing number of spammers in the wild has created a hyper-evolution in the variety and volume of spam. The old ways of blocking the bad guys just don't work anymore.

Examining spam and spam-blocking technology can illuminate how this evolution is taking place and what can be done to combat spam and reclaim e-mail as the efficient, effective communication tool it was intended to be.

Heuristics (Rule-based Filtering)

One method used to combat spam is Rule-based, or Heuristic Filtering. Rule-based filters scan email content for predetermined words or phrases that may indicate a message is spam. For example, if an email administrator includes the word "sex" on a company's rule-based list, any email containing this word will be filtered.

The major drawback of this approach is the difficulty in identifying keywords that are consistently indicative of spam. While spammers may frequently use the words "sex" and 'Viagra" in spam emails, these words are also used in legitimate business correspondence, particularly in the healthcare industry. Additionally, spammers have learned to obfuscate suspect words by using spellings such as "S*E*X", or "VI a a GRR A".

It is impossible to develop dictionaries that identify every possible misspelling of "spammy" keywords. Additionally, because filtering for certain keywords produces large numbers of false positives, many organizations have found they cannot afford to rely solely on rule-based filters to identify spam.


 

Signature-Based Spam Filters

Another method used to combat spam is Signature-based Filtering. Signature-based filters examine the contents of known spam, usually derived from honey pots, or dummy email addresses set up specifically to collect spam. Once a honey pot receives a spam message, the content is examined and given a unique identifier. The unique identifier is obtained by assigning a value to each character in the email. Once all characters have been assigned a value, the values are totaled, creating the spam's signature. The signature is added to a signature database and sent as a regular update to the email service's subscribers. The signature is compared to every email coming in to the network and all matching messages are discarded as spam.

The benefit of signature-based filters is that they rarely produce false-positives, or legitimate email incorrectly identified as spam. The drawback of signature-based filters is that they are very easy to defeat. Because they are backward-looking, they only deal with spam that has already been sent. By the time the honey pot receives a spam message, the system assigns a signature, and the update is sent and installed on the subscribers' network, the spammer has already sent millions of emails. A slight modification of the email message will render the existing signature useless.

Furthermore, spammers can easily evade signature-based filters by using special email software that adds random strings of content to the subject line and body of the email. Because the variable content alters the signature of each email sent by the spammer, signature-based spam filters are unable to match the email to known pieces of spam.

Developers of signature-based spam filters have learned to identify the tell-tale signs of automated random character generation. But as is often the case, spammers remain a step ahead and have developed more sophisticated methods for inserting random content. As a result, most spam continues to fool signature-based filters.


 

The Solution

When used individually, each anti-spam technique has been systematically overcome by spammers. Grandiose plans to rid the world of spam, such as charging a penny for each e-mail received or forcing servers to solve mathematical problems before delivering e-mail, have been proposed with few results. These schemes are not realistic and would require a large percentage of the population to adopt the same anti-spam method in order to be effective. You can learn more about the fight against spam by visiting our website at www.ciphertrust.com and downloading our whitepapers.


 

About the author:

Dr. Paul Judge is a noted scholar and entrepreneur. He is Chief Technology Officer at CipherTrust, the industry's largest provider of enterprise email security. The company's flagship product, IronMail provides a best of breed enterprise anti spam solution designed to stop spam, phishing attacks and other email-based threats. Learn more by visiting www.ciphertrust.com/products/spam_and_fraud_protection today.

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Link Popularity Tool

Author: Henry James

Links are widely used by various webmasters to judge their internet presence. Even the web crawlers or search engines are using the effective popularity tools to measure the rankings of the various websites. You can also use the latest tools such as link popularity software, online optimizers and prowlers to boost up the page ranking of your website(s). By using these tools, you would certainly gain a greater number of targeted traffic as well as business contacts.

First of all lets us discuss the basics of link popularity. A website is always ranked on the basis of its link popularity. And link popularity is nothing but measuring the number of quality links on your website. Your website can support certain links—inbound outbound and reciprocal links— with other websites in the forms of text link, banners or advertisements. The more quality links you have, the more popular is your website. So, a good link popularity tool or software would drastically increase your page rank provided by the major search engines.

So using link popularity tool is a must for you these days. They help you increase the targeted traffic on your websites. The smart software are even capable of finding out the right links for you. The right links are the ones that are related to your website. For example: if you have a perfume website then the website providing information on perfumes will be made to link to your website by these software.

Apart from this, they also track your link popularity regularly. This further helps you take the apt steps for improving on your links and the top page rank do not seem far any more.

Links if placed properly can bring the most of the internet traffic to your website(s). But how can you find out which ones are the right software for you? Simply, pick a link popularity tool that helps you place your links at the proper places. These software are adept at finding out the websites with good page ranks for you. They find the websites that are related to your websites only. This means that no useless link will be added to your link directory and your link popularity will increase smoothly.

The more quality links you have on your website, the more traffic your site will find. The link popularity tools are one of the most important ways to improve your website ratings in the top search engines. In fact some technical experts hold the view that you should not imagine a good rating by the search engines without having a good network of links.

These tools are easy-to-install and can be installed on every type of operating systems.

Adding more to the benefits of these advanced tools, they can also help you link to your competitors. Some software in the market ensures you to link up with the best competitors in the market. After adding a link to the website, the link popularity tools automatically send an email for reciprocal link request.

You also get the complete reports of quality links with the help of these link popularity tools. You will get to know with whom you are having the links. This way, you can utilize the link popularity tools to enhance the performance of your website.

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