How to Open a Stationery Store
by Katie Rosehill, Demand Media A stationery can be a profitable business. Step 1 Papers and pens, gift wrap and ribbons, cards and notes are all part of what you find in a stationery store. Add invitations, books, gifts and magazines and your store is stocked. Opening a stationery store takes planning, preparation and research. You don't have to be located in a huge shopping mall, but your store does have to have visibility to your potential customers. The founder of the William Ernst Brown brand grew his tiny 400-square-foot stationery store into a nationally recognized brand, according to Arlene R. Barro, the author of "Win Without Competing." Research the competition. While you might be the only stationery store in the shopping mall or strip shopping center, you may not be the only store carrying stationery, cards, pens, pencils and such. Review the types of cards the other stores carry and offer your customers something a little diffe