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It's a mad world By  Roo Ciambriello December 9, 2013,  Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace. In this spot by BBDO Guerrero in Manila, a lovely cover of "Mad World" by Tears for Fears plays while each scene displays a double-standard in a working environment. A man is the "boss" while a woman is "bossy." A man is "persuasive" while a woman is "pushy." He's "neat" but she's "vain." He's "smooth" but she's a "show-off." "Don't let labels hold you back. Be strong and shine," says the copy at the end. There's nary a shampoo bottle in sight, although glossy hair certainly features here. But the video delivers, and the #whipit campaign has inspired discussion on both the YouTube video and Facebook. • "Too bad they couldn't fi...